WebFeb 16, 2010 · The Topline Summary of Chip and Dan Heath's Switch - How to Change Things when Change is Hard (Topline Summaries) by Gareth F. Baines, Brevity Books, et al. Dec 7, 2014. 4.4 4.4 out of 5 stars (39) Kindle. $0.00 $ 0. 00. Free with Kindle Unlimited membership Join Now. Available instantly. In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found … See more \"Change is hard.\" \"People hate change.\" Those were two of the most common quotes we heard when we began to study change. But it occurred to us that if people hate change, they have a funny way of showing it. … See more When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When … See more
"Switch" author Chip Heath talks the psychology behind change
WebOne way Dan and Chip Heath, the authors, explained it in the book was that we have two parts to us. We have the emotional side (the Elephant) and the rational side (the Rider). Most of us think that the Rider always controls the Elephant, but in most cases it’s the other way around. The Elephant somehow ends up controlling the Rider. WebFind many great new & used options and get the best deals for Switch : How to Change Things When Change Is Hard by Dan Heath and Chip Heath... at the best online prices … grappling cables batplane
Switch: How to Change Things When Change Is Hard …
WebHow to Change Things When Change Is Hard. By: Dan Heath, Chip Heath. Narrated by: Charles Kahlenberg. Length: 7 hrs and 43 mins. 4.5 (6,282 ratings) Try for $0.00. Pick 1 … WebDan Heath (brother) Chip Heath is an American academic. ... Switch: How to Change Things When Change Is Hard (2010), Decisive: How to Make Better Choices in Life and … WebAbout Switch. Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick.Psychologists have discovered that our minds are ruled by two different systems – … chithali